Davos 2015: These are the buzz words at the World Economic Forum

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"Idea", "growth", "social" and "future": these are the buzz words of the moment at the World Economic Forum.

As the 45th annual meeting enters its second day in Davos, Switzerland, the world's influencers and business leaders will be looking to encourage a new model of thinking that will work within the current global context.

According to research published in Konzept, a magazine produced by Deutsche Bank, the vocabulary used during the five-day forum has changed significantly over the last decade, as the world responds to the financial crisis.

But in the years since the choice of terminology has become more fluid and open-ended, keeping in line with the post-crisis era and the challenges of a rapidly changing world.

These word clouds provide a full insight into changing Davos lingo:

So if you're one of the 2,500 participants at Davos this week and keen to impress you should say: "The key idea of the future is social growth." Just make sure you're ready to expand on your insightful point...